Terms of Use

Accepting these terms

These terms govern your use of apexstrategy.in (the “website”), operated by Apex Strategy, Bengaluru, India. By using the website, you agree to these terms. If you do not agree, please do not use the website.

Information only

The website provides general information about Apex Strategy, our services and our perspective on market entry, revenue growth, partnerships and technology go-to-market. It is not advice for your specific situation. Please do not rely on it as a basis for business, investment, legal, tax or other decisions without discussing your circumstances with us or another suitably qualified adviser.

No advisory relationship until agreed in writing

Visiting the website, submitting a form, sending an email or WhatsApp message, or calling us does not create an advisory, agency, employment, partnership or confidential relationship. An engagement begins only when both parties sign a written agreement or engagement letter, and that agreement will then govern the work.

No guaranteed outcomes

Commercial outcomes depend on market conditions, client capability, buyer decisions and execution. Apex Strategy does not guarantee revenue, contracts, investment, partner appointments, customer introductions or any other result, and nothing on the website should be read as such a guarantee.

Specialist advice

Apex Strategy provides commercial, market-entry and revenue-growth advice. We do not provide legal, tax, licensing, incorporation, investment, regulatory or detailed engineering advice. Where you need it, it must be provided by appropriately qualified professionals, whom we may help you coordinate.

What you send us

Please do not send confidential technical, customer, financial or personal information in an initial enquiry. Until a confidentiality agreement is signed, we cannot accept an obligation of confidentiality for unsolicited information, although we will always treat it with discretion and handle personal data as described in our Privacy Policy.

Intellectual property

The website’s content, including text, frameworks, graphics, layout and the Apex Strategy name and logo, belongs to Apex Strategy or its licensors and is protected by intellectual property law. Photographs are used under licence.

You may view the website and share links to it, and you may quote short extracts for non-commercial purposes with clear attribution to Apex Strategy and a link to the source page. You may not copy, republish, sell or adapt substantial parts of the website, use our name or logo, or suggest an association with Apex Strategy without our written permission.

Acceptable use

You agree not to:

• use the website in any way that breaks the law or infringes anyone’s rights;
• attempt to gain unauthorised access to the website, its server or related systems, or interfere with its operation;
• introduce viruses or other harmful code, or run automated scraping that places an unreasonable load on the website;
• send spam, unsolicited marketing or misleading messages through our contact channels.

Third-party links and services

The website links to services run by others, including LinkedIn, WhatsApp, your email app and your phone. We do not control those services and are not responsible for their content, availability or privacy practices. Your use of them is governed by their own terms.

Accuracy and availability

We work to keep the website accurate and up to date, but information may change and errors can occur. The website is provided “as is” and “as available”. We may update, suspend or withdraw any part of it at any time without notice.

Limitation of liability

To the fullest extent permitted by law, Apex Strategy is not liable for any loss or damage arising from your use of, or reliance on, the website, including indirect or consequential loss, loss of profit, revenue, business or data. Nothing in these terms limits liability that cannot be limited under applicable law. Liability for any engagement is governed solely by the written agreement for that engagement.

Privacy and cookies

Our Privacy Policy explains how we handle personal data, and our Cookie Notice explains the limited technical data the website uses.

Governing law

These terms are governed by the laws of India. The courts at Bengaluru, Karnataka, have exclusive jurisdiction over any dispute arising from them or from your use of the website.

Changes to these terms

We may update these terms from time to time. The “last updated” date at the top shows when they last changed. Continuing to use the website after a change means you accept the updated terms.

Contact

Questions about these terms? Contact us: